Introduction

Welcome to the IELTS Buddy Model Essays eBook!

The eBook is packed full of high-scoring IELTS essays so is an excellent resource for studying how to write IELTS essays - from understanding the types of topics that come up to structuring your essay and presenting your ideas.  

Each essay has tips and advice to help you understand the approach to writing it and why it was a good essay. These tips will mainly focus on aspects related to the IELTS grading system, namely: Task Response Coherence and Cohesion Lexical Resource Grammatical Range and Accuracy

The essays don’t have a band score however they will all range from band 7.5 - 9. The longer ones will be band 9, as these will be representative of strong writers who are able to present more ideas and arguments in the given time of 40 minutes.  Remember though that a long essay does not automatically get a higher band score as the grading takes account of all the criteria mentioned above - only write within your ability!  The chapters of the eBook are divided up into the common types of questions that appear in IELTS for easy reference, which are: Agree / Disagree Discuss Two Opinions Causes (and Effects; Solutions; Pros/Cons) Problems and Solutions Advantages and Disadvantages Other Types of Questions  The last covers some that don’t fit the above patterns.

The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable. To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them. A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products. In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.  It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.

Download the free IELTS Model Essays pdf.